Many corporate recruiters make the same mistake year after year. They buy giveaways based on what they like, which usually doesn’t match up with what the students like. To run a successful campaign, you have to think like the students.
Most college students are tech-savvy, they have a laptop, iPod, and a smartphone. They’ll appreciate a new gadget or accessory for these devices. The micro spot (pictured to the left) is a great example. This is a micro-fiber screen cleaner with an adhesive on the back. Students then use the cleaner on their gadget and stick it to the back of their phone until next time. This gives your brand prime real estate right on the back of their beloved device!
Students are also very active and into fitness. They’ll hang on to anything that can be used at the gym or on a run. The retractable earbuds (pictured to the right) make a great giveaway. When students are out for a run, they dont want the headphone cords dangling around. With these, the cord can be taut tightly to avoid the annoying dangling. It also provides a great imprint area for your brand.
Last, students continue to be concerned with the environment. A product that can be promoted as eco-friendly adds huge value to the giveaway. The seeded card (pictured left) is a great eco-friendly alternative to plastic giftcards. After the student redeems the giftcard, they can plant it in a pot and grow wildflowers. A unique idea that stands out very well.
So remember, when looking for on campus giveaways, think like a student!