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Managing Brand Consistency for Creative Branded Giveaways

Sun, Sep 3, 2017

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handsWe recently spoke with a Fortune 500 company about helping them source their promotional products for college recruiting. They informed us that they currently work with a marketing agency that controls all promotional products, including those for recruiting. We identified this as a weakness for them because this particular agency is not specialized in college recruiting, nor the branded giveaways for this audience, and, therefore, unable to recommended products with excellent return on investment.

In this scenario, it is best to incorporate the strength and experience of Big Frey with the agency executing the marketing campaign and managing the brand. Such a partnership will give the company the best of both worlds because it will provide a comprehensive approach to their college recruiting efforts.

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Big Frey’s Advantage: The Customer Portal!

Fri, Aug 4, 2017

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bigfreyWe wanted to let you know about one of the big advantages you get access to as a Big Frey client, and that’s our state of the art custom web interface, or “Customer portal”.

The customer portal is what sets us apart from any other promotional products company in the industry.  It is a password protected site, providing you with the following:

1. Boundless Search – access to hundreds of thousands promotional products and their corresponding information
2. Real Time Order Status – access to your pending orders so you can track them in real time throughout the process
3. Easy “Re-order” capabilities
4. Buyer Reporting feature – track past buying activity, as you plan for your next event; Run reports over any time period
5. Enterprise Reporting feature – for management to see true transparency in promotional spend, across ALL buyers
6. Group Buy – “piggy back” onto existing orders, collaborate with other buyers of the same product (even if your logo is different!) and save up to 40%

There is a host of other advantages of working with Big Frey and our proprietary Customer Portal… so stay tuned…Project Library will be available soon! (You can see thumbnails of the items your colleagues have already purchased, saving you time in coming up with ideas that Marketing will need to approve, and…save you money!)

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Update: China Production Closed October 1st – 8th for National Day and Mid-Autumn

Wed, Jul 5, 2017

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ChinaWe just wanted to let you know that most of our factories in China are currently on a holiday. This means that we are currently unable to get pricing, production times, or products from them. The product most affected by this holiday is USB memory drives because the vast majority of them are produced in China.

Please bear with us for the rest of the week until we can get back in contact with our suppliers on Monday. Please contact us if you have any further questions.

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Boundless Portal enables clients to track spending

Mon, Jun 5, 2017

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 In today’s market, it is important for management to be able to control the costs associated with promotional items and gift giving without micromanaging.

Recently, we met with a legal finance company. This organization acquires new customers through referrals from law firms, and in turn thanks them with gifts. Currently, their gift giving process is unorganized because there is no central reporting and no way to track the costs associated with the program. They are looking for a solution to this problem. This is where the Boundless Portal comes in.

Through Boundless, this client will be able to use the “group buy” option so its different sales reps can place orders, and management will have the power to monitor and track spending in the Boundless Portal. This advantage will give them the power to create accurate budgets and use less resources to manage the gift giving process.

 

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The War For Talent

Sat, May 6, 2017

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crestview sunsetIf you are a Midwesterner like me, it is sometimes hard to remember the balmy days of summer. The same day I dug my car out of what seemed like an eternity of snow, a client called about summer internship preparation. Summer internship prep? HUH?

Who is the ’18 Talent?

I have heard from a lot of clients asking about various resources for the tried and true institution of the summer intern – a mass exodus of exceptional people working extremely hard for very little pay while engaging in brief moments of team building and play hoping that a full-time offer will be extended within the following year.

The ’18 pool of available internship seekers are job hungry and certainly worried about the job market upon graduation in 2019. I want to touch on the importance of “touching these individuals.” If these folks indeed are the best options for full time hiring, then you want to show them how valuable they are to your organization.

Lower Your Cost Per Hire

How can you maintain a strong marketing program in this economy? Easily. As we have said time and time again, know your audience, know your budget and employ promotional tools that will attract attention to your company. The more attention you pay to the preparation and planning process, the less it will cost your company in the end. Recruiting and training are costly, so keep turnover at a minimum!

Here are some immanent times that you can “touch” the interns and enhance your brand:

Opportunity 1

  • PRE-ARRIVAL to the internship program including campus events, career placement office events, during the midterm and final exam study period, etc.
  • WHY: Pre-arrival gifts help differentiate your brand from the competition

Opportunity 2

  • A WELCOME GIFT at the start of the internship program.
  • WHY: First day gifts can help you set the tone of the program and set expectations

Opportunity 3

  • THEMED gifts for special events such as golf outings, luncheons, sporting events, “end of the summer” party, etc.
  • WHY: Interns will certainly remember the work but also make sure they remember the play!

Opportunity 4

  • OFFER gifts immediately after you extend a full-time employment opportunity
  • WHY: Reiterate their value to the organization and your continued support.

Always keep in mind that a well run internship program, from planning to execution to follow-up, means LOWERING YOUR COST PER HIRE and real ROI for the company.

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The Big Frey Rush Service is FREE!

Thu, Apr 6, 2017

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Fast2When it comes to customer service, Big Frey has many advantages on the competition.

As is often the case, many clients do not have long lead times and need product quickly. With the competition, such circumstances can lead to rush charges on top of all the other fees associated with the purchase.  We want our clients spending their money on products that help achieve their goals and not on service fees!

Because we turn over large volumes of product through Boundless Network, we have special relationships with vendors that allow us to get our customers the products they need, when they need them and without the rush charges.

The Big Frey Rush Service is simple:

  • Product turnaround within 24-hours;
  • No additional rush charges;
  • On Time Delivery!

We know our clients can rely on us to get them their creative promotional products even with a tight turn-around.  Our high volume also gives us access to a host of other benefits that helps make our client’s job easier so stay tuned!

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QCA Certified: Quality Products You Can Count On

Mon, Feb 13, 2017

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When purchasing promotional products, you need quality that you can count on and QCA insures that quality. QCA stands for Quality Certification Alliance, which is a not for profit accreditation organization. QCA accredits factories abilities to detect and deter non-compliant products before they reach our clients. A non-compliant product can lead to a variety of problems such as poor quality products and safety concerns, which can easily damage brand.

QCA protects your brand through:

  • Quality Assurance to verify a product will work properly, meeting or exceeding expectations.
  • Environmental Stewardship to help businesses comply with “green” standards in the United States and worldwide.
  • Product Safety to adhere to rules and regulations as set fourth by the Consumer Product Safety Commission and like agencies. This includes product testing.
  • Social Compliance to protect the health and well being of employees and factory workers with a fair and safe workplace.

Protect your brand image by using QCA certified products for your next order.

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‘Tis the Season to Build Brand with Holiday Gifts!

Sun, Feb 5, 2017

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The holiday season is just around the corner – are you making your list and checking it twice?

As you prepare for holiday gift giving for your colleagues and clients, keep in mind that as you continue to build brand awareness with these audiences you can also find products that will give you a great return for your dollar.

If you are responsible for giving gifts internally, keep the demographics of your colleagues in mind. The gifts you give need to be applicable to all of your employees and that can be difficult. We offer a few ideas for you.  To start, drinkware and desktop items make great internal gifts because they touch a broad audience and are universal.  We also recommend gift cards that can be redeemed for a variety of preselected gifts.  The recipient will receive an expansive catalog and is free to shop till they drop!

You might also be responsible for purchasing holiday gifts for clients, customers or other external relations.  Whether you are trying to build brand awareness, recruit, or just say thank you to existing clients, holiday gifts can go a long way. For example, some recruiters have used holiday themed exam survival kits to help their recruits make it through final exams. Holiday gifts are also an effective way to thank clients for their patronage.

Whether you are looking for unique or simple ways to “give” this holiday season, we have a plethora of ideas to help!  The holiday’s gifts are a great way to show appreciation while also effectively building brand.

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Building Brand Using Eco-Friendly Promotional Products

Mon, Nov 7, 2016

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536879227_f1b3dd4810_mThe recent response to the effects humans have on the sustainability of Earth is apparent and people are finding ways to make eco-friendly choices, even in the promotional products industry. The interest in eco-friendly branded products is rising and it is a popular product area for many clients.

We recently exhibited at the National Association of College Employers conference. Our trade show booth “giveaway” was a branded seeded download card and the recipient was given the gift of planting a tree in a country that is part of a global reforestation project. People coming to the booth were thrilled to receive such a gift. Why? The number one response from recipients was that it truly meant something to them. Their immediate reactions were, “Wow!” “Really?” “That is so cool.” “Can I take another one?” They were excited to go online, plant a tree in one of a dozen countries listed and even more excited to plant the card and watch the seeds grow into flowers.

Eco-Friendly Promotional Products Have many Benefits!

Eco-friendly products are either made of recyclable or biodegradable materials and/or they can be reused many times over. The benefits of eco-friendly promotional product are endless but here are our top three:

1. Brand Building – immediately an eco product establishes a company wanting to do more than just promote their brand.

2. Repeated Exposure – certain promotional products will be used over and over again giving more brand impressions per user and a lesser life in a landfill.

3. Sustainability – eco-friendly products benefit the environment!

There are a variety of eco-friendly promotional products available, the key is to pick the products that are most useful, producing the maximum value for everyone involved! If you are interested in receiving one of our branded seeded download cards call, email, twitter or contact us in your most eco-friendly way!

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