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Building Brand Using Eco-Friendly Promotional Products

Mon, Nov 7, 2016

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536879227_f1b3dd4810_mThe recent response to the effects humans have on the sustainability of Earth is apparent and people are finding ways to make eco-friendly choices, even in the promotional products industry. The interest in eco-friendly branded products is rising and it is a popular product area for many clients.

We recently exhibited at the National Association of College Employers conference. Our trade show booth “giveaway” was a branded seeded download card and the recipient was given the gift of planting a tree in a country that is part of a global reforestation project. People coming to the booth were thrilled to receive such a gift. Why? The number one response from recipients was that it truly meant something to them. Their immediate reactions were, “Wow!” “Really?” “That is so cool.” “Can I take another one?” They were excited to go online, plant a tree in one of a dozen countries listed and even more excited to plant the card and watch the seeds grow into flowers.

Eco-Friendly Promotional Products Have many Benefits!

Eco-friendly products are either made of recyclable or biodegradable materials and/or they can be reused many times over. The benefits of eco-friendly promotional product are endless but here are our top three:

1. Brand Building – immediately an eco product establishes a company wanting to do more than just promote their brand.

2. Repeated Exposure – certain promotional products will be used over and over again giving more brand impressions per user and a lesser life in a landfill.

3. Sustainability – eco-friendly products benefit the environment!

There are a variety of eco-friendly promotional products available, the key is to pick the products that are most useful, producing the maximum value for everyone involved! If you are interested in receiving one of our branded seeded download cards call, email, twitter or contact us in your most eco-friendly way!

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Use the Big Frey Search Option to Find Creative Promotional Products!

Sat, Oct 8, 2016

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glassOne of the major advantages of partnering with us here at Big Frey, is access to the Big Frey Search. With the Big Frey Search, you have access to hundreds of thousands of promotional products:  Images, pricing, and product description.

Through the Big Frey Search tool, we have narrowed results down to our top 100 suppliers.  This assures you that your products will come not only from a reliable supplier that we have worked with in the past, but because we are one of the 40 largest promotional products companies in the industry, our pricing is very Aggressive – and this is before we even implement the power of our technology platform.

Many of these suppliers also offer our clients FREE 24-hour production, or “Quick Ship”…so no missed deadlines.

Lastly, to make the search easy to use, our products are sorted by category, including: Creative promotional products, eco-friendly promotional products, office/travel items, USB memory, executive toys and many others.

Stop by again soon for more information about the advantages of working with Big Frey!

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A Recipe for Success: Technology + People

Thu, Sep 8, 2016

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It is often the case that customers in the market for promotional products need the assistance and expertise of people in the field, but they also want the control and visibility offered by online services. In the past, a customer had to choose between the two.

Technology + People = Success

As you know, several weeks ago we introduced our partnership with Boundless Network to you. Through this relationship, Big Frey Promotional Products has the power to offer customers a new technology platform that can be found nowhere else in the industry, while continuing to provide the benefits of the Big Frey team.

Technology plus people is an extremely powerful tool for an organization. The power of our technology offers visibility in promotional product spending, brand control, and incredible savings on branded products.  Buyers also want fast and easy access to their orders and now buyers can track orders in real time, track past orders, recommend products to fellow colleagues, and utilize many more valuable online tools. And customer service has not been left behind – we will pick up the phone, respond to email, provide creative services, and develop creative promotional products ideas that address targeted branding goals.

A great recipe is critical for a spectacular end result!

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Big Frey’s Advantage: The Customer Portal!

Tue, Aug 9, 2016

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bigfreyWe wanted to let you know about one of the big advantages you get access to as a Big Frey client, and that’s our state of the art custom web interface, or “Customer portal”.

The customer portal is what sets us apart from any other promotional products company in the industry.  It is a password protected site, providing you with the following:

1. Boundless Search – access to hundreds of thousands promotional products and their corresponding information
2. Real Time Order Status – access to your pending orders so you can track them in real time throughout the process
3. Easy “Re-order” capabilities
4. Buyer Reporting feature – track past buying activity, as you plan for your next event; Run reports over any time period
5. Enterprise Reporting feature – for management to see true transparency in promotional spend, across ALL buyers
6. Group Buy – “piggy back” onto existing orders, collaborate with other buyers of the same product (even if your logo is different!) and save up to 40%

There is a host of other advantages of working with Big Frey and our proprietary Customer Portal… so stay tuned…Project Library will be available soon! (You can see thumbnails of the items your colleagues have already purchased, saving you time in coming up with ideas that Marketing will need to approve, and…save you money!)

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A New Trend in the Market: Low Cost Promotional Products

Sun, Jul 10, 2016

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changeWe recently attended an industry tradeshow to touch, feel and see some of the old promotional products and learn about a lot of the new promotional products and creative ideas.  Every summer we attend this show in Chicago, and, this year we noticed a new trend in industry – a strong emphasis on cost effective promotional products.

While we certainly found some really cool new products (which we will blog about in a later post), we also noticed that there is an emphasis on lower cost items that can yield a great return.  The reason for this is two-fold, on the one hand, in response to the need to find items that fit a tighter budget, there are amazing deals happening now.  On the other hand, there is a surplus of inventory that must be gone in order to “house” the new products.  With that being said, now is a great time for you to pick up great giveaways at an excellent price. Contact Us to take advantage of these amazing deals!

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Set Up Program Pricing and Save!

Fri, Jun 10, 2016

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In a tweet earlier this week, we mentioned that some of our clients are saving money by using “program pricing”. We want to fully explain that concept in this entry.

If a client knows that they will be reordering a product multiple times in the future, we can often setup a program for that client. For this program, the client gives us an idea of frequency and quantity of future orders and from there we can setup special “program pricing” to save that client money.

Program pricing allows our clients to take advantage of volume discounts, without having to inventory the products or shell out the cash upfront.

Programs work well for items that need to be frequently replenished such as pens, highlighters, etc. Contact us to check if you could benefit from program pricing.

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QCA Certified: Quality Products You Can Count On

Wed, May 11, 2016

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When purchasing promotional products, you need quality that you can count on and QCA insures that quality. QCA stands for Quality Certification Alliance, which is a not for profit accreditation organization. QCA accredits factories abilities to detect and deter non-compliant products before they reach our clients. A non-compliant product can lead to a variety of problems such as poor quality products and safety concerns, which can easily damage brand.

QCA protects your brand through:

  • Quality Assurance to verify a product will work properly, meeting or exceeding expectations.
  • Environmental Stewardship to help businesses comply with “green” standards in the United States and worldwide.
  • Product Safety to adhere to rules and regulations as set fourth by the Consumer Product Safety Commission and like agencies. This includes product testing.
  • Social Compliance to protect the health and well being of employees and factory workers with a fair and safe workplace.

Protect your brand image by using QCA certified products for your next order.

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Sharing Promotional Product Ideas and Savings With Group Buy

Mon, Apr 11, 2016

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promo2So many of you have heard us talk about the Group Buy concept.  It is something very new to our service offering and a powerful tool that helps clients leverage buying power within an organization.  The Group Buy offering has many advantages for both promotional product buyers and management.

What is Group Buy?  Basically, Group Buy connects buyers within an organization so they can leverage their buying power and take advantage of economies of scale. For example, a sales person for firm X is interested in purchasing a branded pen with their information imprinted on it. They can place the order through us and we will create a “group buy” that can be sent to fellow colleagues in any department within the organization.  The original buyer sets a time period for purchases to be made by colleagues – typically the time range is a week to 10 days.  Each colleague can order the set minimum quantity, put their own messaging or brand on the product, have the product shipped directly to them and receive separate invoicing. As more pens are added to the order amongst the various departments, the price drops for everyone involved in the Group Buy. At the end of the Group Buy, everyone who ordered gets the lowest price achieved. Group Buy saves everyone involved time and money!

Group buy can also be used by management to “bless” products that meet cost limitations and brand guidelines. Through Group Buy, management can pick out certain products and release them to promotional product buyers for a set period of time. Additionally, upon completion, management can create promotional product tracking reports to help management plan for future promotional product spending.

When utilized, group buy is an effective tool that saves money, controls the brand, spreads creative ideas, and manages cost reporting.

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In case you missed this……

Sat, Mar 12, 2016

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baseballBig Frey Promotional Products is pleased to announce a new partnership with Boundless Network (www.boundlessnetwork.com). In addition to leveraging Big Frey’s professional branding and merchandising expertise to make your programs, events, products and services a success, this partnership means we can provide greater resources to give you an extra edge, including:

– Competitive pricing on top quality branded merchandise that supports the goals of your sales, marketing and HR programs;
– A personalized web portal that enables you to search for product ideas, receive automatic order status updates via e-mail, and even review your order history 24/7;
– Bi-monthly product suggestions that are customized to your needs and sent via e-mail;
– An exciting customer rewards program that allows you to earn premium rewards for referring new business to me.

Furthermore, we developed a short, 2-question profile to ensure that we provide you with product suggestions that are timely and targeted to your business objectives. Please fill out a two-question profile that will let us know which programs you are likely to purchase branded merchandise for this year.

We hope you will join us in celebrating the start of a long relationship with Boundless Network and our continued success in reaching your goals.

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Promote Your Business in an Eco-Friendly Way

Thu, Feb 11, 2016

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Want to promote your business in an eco-friendly way? Take a cue from the real estate industry, where sustainability has become a key selling point.

Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed “eco-broker,” has branded herself “The Green Queen.” She promotes the sustainability of the properties she’s offering, and drives potential clients to her website with an eco-friendly self-promo product.

“Years ago, I used refrigerator magnets and a mouse pad, and they both got me a lot of mileage,” Singer says. “But I wanted to do something that was eco-friendly this time and that could be used in an eco-friendly way.”

To help spread the word about her business, she ordered plenty of imprinted tote bags made of recycled plastic material. The bags feature a stenciled image of the historic London Terrace apartment building, for which she’s a broker, as well as her contact information and branding for Corcoran Group Real Estate. She decided not to include the name of the London Terrace building so that the bag would have wider appeal – she wanted it to be “just about living in New York and having an eco-friendly bag … that way people will want to use them and it’s just free advertising,” she says.

Singer sent the totes to her neighbors, clients and potential clients – and gave one to every unit in London Terrace. She also distributes them at events when the opportunity arises. For example, she recently offered the bags after she spoke at an Earth Day seminar at Baruch College in Manhattan.

The totes direct people to Singer’s website, www.susansingerspaces.com. On this informational and self-promotional site, they’ll find information about her properties ranging from Brooklyn to Uptown Manhattan, as well as Tales of the Green Queen, a regular comic strip in which a cartoon version of Singer tours the city, helping people save on energy costs.

Singer’s totes get an enthusiastic response. “I’ve had people call me or e-mail me saying, ‘I’m so grateful for this tote. It’s so sweet and reminds me of the building,’ and people from the building have just stopped me on the street,” she says. “It’s really been very good for me.”

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Courtesy of ASI

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