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Experts in University Recruiting

With our pulse on the products that resonate with Gen Z along with our years of experience in the talent acquisitions space, we have created numerous successful comprehensive swag programs that incorporate all of the aspects of the recruiting process: career fairs, information sessions, interviews, offers, accepts, internships as well as on-going engagement initiatives.

There’s no doubt that college students adore “swag,” and offering free branded promotional products is a proven way to ensure your organization is top of mind among potential job applicants. To recruit the best candidates on campus and stand out from competitors, however, corporate recruiters need to understand which types of swag best appeal to the current crop of college students.

Today’s graduate prefers free products that align with their values. These differing values can be game changers when marketing to recent graduates. Ultimately, “swag with a purpose” (reusable, practical, digital, environmentally friendly) will carry more weight than it might have to any previous generation and, therefore, continues to pay the highest dividends for our clients.

Sourcing the Perfect Swag for:

  • Career Fairs
  • Information Sessions
  • Interviews
  • Offers
  • Accept Gifts
  • Internships
  • On-going Engagement Initiatives

Candidate Engagement Strategies:

  • Summer Intern Welcome Program
  • Offer Accept Gifts
  • "Keep Warm"
  • Campus Ambassadors
  • Virtual Program Options for All

Working with Big Frey

As a leader in the brand building niche for talent acquisition, Big Frey provides unique visibility for our clients' brands. Leveraging our creativity and data-driven recommendations, we go to market with each client in a strategic manner based on their goals, brand guidelines and organizational culture.

At Big Frey, we run focus groups, key stakeholder interviews, qualitative and quantitative studies which provides the data that tells us exactly what your brand should be handing out to recruits. We are also your logistical management partners. Our team manages all the logistics, takes into account the travel, event, and on-campus challenges of the recruiting team. 

Our goal is to provide impactful brand building initiatives 100% hassle free for the talent acquisition team - allowing them to solely focus on their recruiting efforts.

Let's connect, so we can start enhancing your recruitment strategies today or request our white paper “Swag with a Purpose: College Student Trends & Preferences.”