SWAG WITH A PURPOSE
Big Frey is unique among promotional products companies for our use of market research to craft data-driven swag campaigns with genuine ROI.
We conduct ongoing focus groups and surveys of different industries to help us determine which products and colors are trending with target audiences. We also collect general market data and seek reports from our partners in manufacturing, who conduct their own research on products and product color.
Once we elicit information from a client about their swag recipients, corporate culture, and budget, we go to work with our suppliers to build a curated list of products proven to succeed with the client’s target demographic.
Clients may then order from this list or even build custom kits complete with branded packaging and personalized messages for recipients. Big Frey adds extra touches from personal business cards to employee handbooks tucked in a branded planner or notebook.
Few competitors can match our level of customer service and smart marketing.
Let us help you strategically use your swag.
GIVE US A TRY!
Research indicates that smart use of promotional product marketing offers the same returns as TV or print advertising. Swag has been shown to be more effective than outdoor billboards and radio advertising.
In a survey of 15,000 consumers by the British Promotional Merchandise Association:
- 87% of consumers kept swag for at least a year
- 66% had brand recall from swag they received in the past year
- 56% had an elevated impression of companies that gave them swag
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