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Using Variety To Maximize Promotional Product Campaign Effectiveness

Tue, May 19, 2015

Promotional Products

varietyAt career fairs or tradeshows, it is important to have a variety of promotional products to appeal to the tastes of myriad demographics. What appeals to one person, might not appeal to another.

A Variety of Promotional Products Add Value

A variety of promotional products can add considerable value to a booth or exhibit. It can also create more opportunities to meet new prospects and attract people that would not normally be attracted to the booth.  Some prospects might be attracted to a creative toy that they haven’t seen before, while others might prefer a practical everyday item, and another might prefer food.

In a focus group we recently conducted, the top 6 promotional products received at a career fair or tradeshow were:

1.      Food

2.      Gift Cards

3.      Eco-Friendly

4.      Games

5.      Apparel

6.      Exercise Accessories

Providing recipients with as much variety as possible can also provide you with a wide variety of opportunities and make a lasting impression on a prospect.

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