Today, more and more businesses are turning to social media methods to communicate with their audiences. Is it time to throw out traditional forms of marketing? The experts say NO! Social media should not replace traditional marketing methods but rather complement and enhance one another. The combination of the two has the potential to enhance brand loyalty and rapidly grow brand awareness.
According to Mark Bradford, co-founder of ChirpUp.com, an online resource for businesses using new-era media and technologies, “Clearly there is enthusiasm for shifting budgets to interactive media campaigns. But, let’s not go crazy. Smart marketers will integrate traditional elements with new era media to deliver a message and stimulate a conversation.”
So, when thinking about abandoning your traditional marketing methods, think again. Those methods have attracted your target audience and will continue to do so. As long as tradeshows, vendor fairs, career fairs, etc. are in full swing, it gives you the dual opportunity to “touch” your audience and then, as you incorporate social media tools, “touch” them again and let the self-replicating interactive process work in double-time to your advantage.