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‘Tis the Season to Build Brand with Holiday Gifts!

Sun, Feb 5, 2017

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The holiday season is just around the corner – are you making your list and checking it twice?

As you prepare for holiday gift giving for your colleagues and clients, keep in mind that as you continue to build brand awareness with these audiences you can also find products that will give you a great return for your dollar.

If you are responsible for giving gifts internally, keep the demographics of your colleagues in mind. The gifts you give need to be applicable to all of your employees and that can be difficult. We offer a few ideas for you.  To start, drinkware and desktop items make great internal gifts because they touch a broad audience and are universal.  We also recommend gift cards that can be redeemed for a variety of preselected gifts.  The recipient will receive an expansive catalog and is free to shop till they drop!

You might also be responsible for purchasing holiday gifts for clients, customers or other external relations.  Whether you are trying to build brand awareness, recruit, or just say thank you to existing clients, holiday gifts can go a long way. For example, some recruiters have used holiday themed exam survival kits to help their recruits make it through final exams. Holiday gifts are also an effective way to thank clients for their patronage.

Whether you are looking for unique or simple ways to “give” this holiday season, we have a plethora of ideas to help!  The holiday’s gifts are a great way to show appreciation while also effectively building brand.

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12 Responses to “‘Tis the Season to Build Brand with Holiday Gifts!”

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