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Tag Archive | "eco-friendly"

Promote Your Business in an Eco-Friendly Way

Thursday, February 11, 2016

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Want to promote your business in an eco-friendly way? Take a cue from the real estate industry, where sustainability has become a key selling point. Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed “eco-broker,” has branded herself “The Green Queen.” She promotes the sustainability of the properties she’s offering, […]

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Promotional Products that Build Brand at Career Fairs & on Campus

Sunday, August 1, 2010

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In an earlier video post, we stressed the importance of understanding that it is not about what YOU like, it’s about what your RECIPIENT likes. We set up a focus group with college kids to gauge their reaction to creative promotional products to find out what products REALLY build brand. And the Survey Says……. For an […]

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Real-Time Return on Investment with Branded Download Cards

Monday, June 22, 2009

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As seen in an earlier post, some companies are concerned about the actual return on investment associated with building brand with promotional products. Can a company actually calculate ROI on promotional products or is it too difficult to track the response to a promotional product after it is given away? Taking the Science out of […]

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