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Tag Archive | "eco-friendly"

Promote Your Business in an Eco-Friendly Way

Thursday, February 11, 2016


Want to promote your business in an eco-friendly way? Take a cue from the real estate industry, where sustainability has become a key selling point. Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed “eco-broker,” has branded herself “The Green Queen.” She promotes the sustainability of the properties she’s offering, […]

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Promotional Products that Build Brand at Career Fairs & on Campus

Sunday, August 1, 2010


In an earlier video post, we stressed the importance of understanding that it is not about what YOU like, it’s about what your RECIPIENT likes. We set up a focus group with college kids to gauge their reaction to creative promotional products to find out what products REALLY build brand. And the Survey Says……. For an […]

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Real-Time Return on Investment with Branded Download Cards

Monday, June 22, 2009


As seen in an earlier post, some companies are concerned about the actual return on investment associated with building brand with promotional products. Can a company actually calculate ROI on promotional products or is it too difficult to track the response to a promotional product after it is given away? Taking the Science out of […]

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