Tag Archive | "creative promotional products"

Recruiters, Think Like A College Student!

Monday, September 1, 2014

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Many corporate recruiters make the same mistake year after year. They buy giveaways based on what they like, which usually doesn’t match up with what the students like. To run a successful campaign, you have to think like the students. Most college students are tech-savvy, they have a laptop, iPod, and a smartphone. They’ll appreciate a new […]

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Be Subtle With Your Brand

Monday, August 11, 2014

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As we have stressed time and time again, promotional products are an excellent way to build brand because of the number of impressions they receive. But on some personal items like apparel, the user doesn’t want to feel like a walking billboard for your brand. So how can you give away personal items and still […]

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Big Frey Headed To Vegas For New Product Expo!

Wednesday, December 18, 2013

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Next month we’ll be headed to the largest trade show in our industry, where we will have an opportunity to see all of this year’s new products firsthand and meet face to face with manufacturers. We will be scouring the show for new unique ideas for you in 2014! When we get back, we will […]

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Expressing Your Corporate Culture With Promotional Products

Wednesday, April 10, 2013

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Earlier we had a conversation with a college recruiter interested in promotional products for career fairs. During the meeting we showed her some creative products to help her build brand on campus. One of the products we showed her was a branded ping pong ball. This item peaked her interest because her company has a […]

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‘Tis the Season for Branded Holiday Gifts!

Wednesday, October 10, 2012

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The holiday season is just around the corner – are you making your list and checking it twice? As you prepare for holiday gift giving for your colleagues and clients, keep in mind that as you continue to build brand awareness with these audiences you can also find products that will give you a great […]

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New Products from the Las Vegas Expo. Part II: Desktop Items

Monday, January 31, 2011

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As promised, this entry will continue to dive into our discoveries at the Las Vegas Expo. While our last post covered new products in the cell phone category, in this entry we want to share some information new unique desktop items. Desktop items have always been hot promotional products, because of the value associated with having […]

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New Products from the Las Vegas Expo. Part I: Phone Gadgets

Friday, January 21, 2011

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We recently returned from the 2011 Promotional Product Expo in Las Vegas, and we want to share some of the new ideas that we picked up along the way. Over the next couple of posts, we will highlight some categories that had some unique new products. In this post, we want to highlight cell phone gadgets. As predicted in […]

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Promote Your Business in an Eco-Friendly Way

Thursday, September 30, 2010

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Want to promote your business in an eco-friendly way? Take a cue from the real estate industry, where sustainability has become a key selling point. Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed “eco-broker,” has branded herself “The Green Queen.” She promotes the sustainability of the properties she’s offering, […]

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Set Up Program Pricing and Save!

Friday, August 20, 2010

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In a tweet earlier this week, we mentioned that some of our clients are saving money by using “program pricing”. We want to fully explain that concept in this entry. If a client knows that they will be reordering a product multiple times in the future, we can often setup a program for that client. […]

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Promotional Products that Build Brand at Career Fairs & on Campus

Sunday, August 1, 2010

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In an earlier video post, we stressed the importance of understanding that it is not about what YOU like, it’s about what your RECIPIENT likes. We set up a focus group with college kids to gauge their reaction to creative promotional products to find out what products REALLY build brand. And the Survey Says……. For an […]

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