Earlier we had a conversation with a college recruiter interested in promotional products for career fairs. During the meeting we showed her some creative products to help her build brand on campus. One of the products we showed her was a branded ping pong ball. This item peaked her interest because her company has a [...]
Continue reading...Thursday, December 27, 2012
Next month we’ll be headed to the largest trade show in our industry, where we will have an opportunity to see all of this year’s new products firsthand and meet face to face with manufacturers. We will be scouring the show for new unique ideas for you in 2013! When we get back, we will [...]
Continue reading...Wednesday, October 10, 2012
The holiday season is just around the corner – are you making your list and checking it twice? As you prepare for holiday gift giving for your colleagues and clients, keep in mind that as you continue to build brand awareness with these audiences you can also find products that will give you a great [...]
Continue reading...Monday, January 31, 2011
As promised, this entry will continue to dive into our discoveries at the Las Vegas Expo. While our last post covered new products in the cell phone category, in this entry we want to share some information new unique desktop items. Desktop items have always been hot promotional products, because of the value associated with having [...]
Continue reading...Friday, January 21, 2011
We recently returned from the 2011 Promotional Product Expo in Las Vegas, and we want to share some of the new ideas that we picked up along the way. Over the next couple of posts, we will highlight some categories that had some unique new products. In this post, we want to highlight cell phone gadgets. As predicted in [...]
Continue reading...Thursday, September 30, 2010
Want to promote your business in an eco-friendly way? Take a cue from the real estate industry, where sustainability has become a key selling point. Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed “eco-broker,” has branded herself “The Green Queen.” She promotes the sustainability of the properties she’s offering, [...]
Continue reading...Thursday, September 2, 2010
Many corporate recruiters make the same mistake year after year. They buy giveaways based on what they like, which usually doesn’t match up with what the students like. To run a successful campaign, you have to think like the students. Most college students are tech-savvy, they have a laptop, iPod, and a smartphone. They’ll appreciate a new [...]
Continue reading...Friday, August 20, 2010
In a tweet earlier this week, we mentioned that some of our clients are saving money by using “program pricing”. We want to fully explain that concept in this entry. If a client knows that they will be reordering a product multiple times in the future, we can often setup a program for that client. [...]
Continue reading...Sunday, August 1, 2010
In an earlier video post, we stressed the importance of understanding that it is not about what YOU like, it’s about what your RECIPIENT likes. We set up a focus group with college kids to gauge their reaction to creative promotional products to find out what products REALLY build brand. And the Survey Says……. For an [...]
Continue reading...Sunday, July 18, 2010
Gifts and giveaways are an excellent way to build brand and stand out during the college recruiting process. Well thought out and creative gifts can give your company a leg up against the competition and help attract the best talent available. We have developed gifting stages to help you highlight your company/brand during the recruiting [...]
Continue reading...
Wednesday, April 10, 2013
4 Comments