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Tag Archive | "Branded USB Drive"

Managing Brand Consistency for Creative Branded Giveaways

Sunday, September 3, 2017


We recently spoke with a Fortune 500 company about helping them source their promotional products for college recruiting. They informed us that they currently work with a marketing agency that controls all promotional products, including those for recruiting. We identified this as a weakness for them because this particular agency is not specialized in college […]

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Cutting Promotional Product Costs Using Future Commitment

Tuesday, January 12, 2016


Recently, we had a conversation with a law firm recruiting coordinator. She told us that she was interested in ordering 500 seeded download cards to be used as branded giveaways to compliment marketing materials she was handing out.  When we put together pricing for her, we included the 1000 piece price so she could see […]

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Using Variety To Maximize Promotional Product Campaign Effectiveness

Tuesday, May 19, 2015


At career fairs or tradeshows, it is important to have a variety of promotional products to appeal to the tastes of myriad demographics. What appeals to one person, might not appeal to another. A Variety of Promotional Products Add Value A variety of promotional products can add considerable value to a booth or exhibit. It […]

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Expressing Your Corporate Culture With Promotional Products

Wednesday, April 10, 2013


Earlier we had a conversation with a college recruiter interested in promotional products for career fairs. During the meeting we showed her some creative products to help her build brand on campus. One of the products we showed her was a branded ping pong ball. This item peaked her interest because her company has a […]

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Promotional Products that Build Brand at Career Fairs & on Campus

Sunday, August 1, 2010


In an earlier video post, we stressed the importance of understanding that it is not about what YOU like, it’s about what your RECIPIENT likes. We set up a focus group with college kids to gauge their reaction to creative promotional products to find out what products REALLY build brand. And the Survey Says……. For an […]

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Building Brand Using Promotional Hats and Caps

Monday, July 27, 2009


Hats aren’t often thought of as promotional products, but they can be used to build brand very effectively. It is hard to even think of a hat that doesn’t feature some kind of brand or logo on the front. Having your brand on a piece of apparel that someone can wear everyday is extremely valuable. […]

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Building Big Frey’s Brand Using Social Media

Thursday, July 23, 2009


It’s impossible to be an expert on everything. Reaching out to others to strengthen all areas of your business is crucial. At Big Frey, we are experts in the promotional product field. Every day we coach people on how to build brand more effectively and, at the same time, we utilize experts in other fields […]

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Using Creative Promotional Products to Recruit More Effectively

Thursday, July 16, 2009

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With the “green” movement going on, companies are trying to cut back on their use of paper. One company we spoke with has stopped accepting résumés on paper and requires applicants to submit their résumés online. They wanted to know if there was a promotional product that could be used to help them increase the […]

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Building Brand With Promotional Food Items

Wednesday, July 15, 2009

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To build brand, it’s important that you’re giving your target audience promotional products that they want and enjoy. As mentioned in an earlier post, we conducted a focus group to find out what promotional products students really want! To our surprise, the students ranked food as one of their favorite giveaways, which raises an issue […]

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