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Sharing Promotional Product Ideas and Savings With Group Buy

Tue, Oct 13, 2009

Promotional Products

promo2So many of you have heard us talk about the Group Buy concept.  It is something very new to our service offering and a powerful tool that helps clients leverage buying power within an organization.  The Group Buy offering has many advantages for both promotional product buyers and management.

What is Group Buy?  Basically, Group Buy connects buyers within an organization so they can leverage their buying power and take advantage of economies of scale. For example, a sales person for firm X is interested in purchasing a branded pen with their information imprinted on it. They can place the order through us and we will create a “group buy” that can be sent to fellow colleagues in any department within the organization.  The original buyer sets a time period for purchases to be made by colleagues – typically the time range is a week to 10 days.  Each colleague can order the set minimum quantity, put their own messaging or brand on the product, have the product shipped directly to them and receive separate invoicing. As more pens are added to the order amongst the various departments, the price drops for everyone involved in the Group Buy. At the end of the Group Buy, everyone who ordered gets the lowest price achieved. Group Buy saves everyone involved time and money!

Group buy can also be used by management to “bless” products that meet cost limitations and brand guidelines. Through Group Buy, management can pick out certain products and release them to promotional product buyers for a set period of time. Additionally, upon completion, management can create promotional product tracking reports to help management plan for future promotional product spending.

When utilized, group buy is an effective tool that saves money, controls the brand, spreads creative ideas, and manages cost reporting.

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2 Responses to “Sharing Promotional Product Ideas and Savings With Group Buy”

  1. FansCoolers Says:

    Great blog Elizabeth. I’m so glad there was forgiveness. I am wonkrig on forgiveness in my life as well. Whenever I read a memoir I assume that some of it is not exactly true and somewhat embelished. Hell, anytime my husband tells a story of something that happened to us I sit there and listen and think to myself, That’s not what happened at all. Of course my husband isn’t lying he’s just telling the story through his eyes and putting his spin on it. That’s the way life is. Not only that but my memory is for sh*t and I’m not even an addict! So glad that Oprah did not let you down!

  2. http://www./ Says:

    Ihave lived in Burlington since 1956. I HAVE TO GO TO THE HAMILTON SIDE TO SWIM WITH MY DOG WHO IS A MEMBER OF MY FAMILY. BURLINGTON DOES NOT ALLOW DOGS ON THE BEACH. I HAVE TO GO TO HAMILTON TO LAUNCH MY SEADOO BURLINGTON DOES NOT HAVE A LAUNCH. BURLINGTON IS NOT A FRIENDLY PLACE TO LIVE AND HAMILTON IS A MUCH BETTER PLACE TO SWIM ON THE BEACH.

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