So many of you have heard us talk about the Group Buy concept. It is something very new to our service offering and a powerful tool that helps clients leverage buying power within an organization. The Group Buy offering has many advantages for both promotional product buyers and management.
What is Group Buy? Basically, Group Buy connects buyers within an organization so they can leverage their buying power and take advantage of economies of scale. For example, a sales person for firm X is interested in purchasing a branded pen with their information imprinted on it. They can place the order through us and we will create a “group buy” that can be sent to fellow colleagues in any department within the organization. The original buyer sets a time period for purchases to be made by colleagues – typically the time range is a week to 10 days. Each colleague can order the set minimum quantity, put their own messaging or brand on the product, have the product shipped directly to them and receive separate invoicing. As more pens are added to the order amongst the various departments, the price drops for everyone involved in the Group Buy. At the end of the Group Buy, everyone who ordered gets the lowest price achieved. Group Buy saves everyone involved time and money!
Group buy can also be used by management to “bless” products that meet cost limitations and brand guidelines. Through Group Buy, management can pick out certain products and release them to promotional product buyers for a set period of time. Additionally, upon completion, management can create promotional product tracking reports to help management plan for future promotional product spending.
When utilized, group buy is an effective tool that saves money, controls the brand, spreads creative ideas, and manages cost reporting.


We just wanted to let you know that most of our factories in China are currently on a holiday. This means that we are currently unable to get pricing, production times, or products from them. The product most affected by this holiday is USB memory drives because the vast majority of them are produced in China.
When it comes to customer service, Big Frey has many advantages on the competition.
This is not a typical blog for us but it is one worth sharing.
Big Frey is always on the hunt for new creative products to help our clients effectively build brand. Just like our clients, we too attend trade shows to help educate ourselves on the new trends in our industry. We recently attended the Advertising Specialty Institute show in Chicago and were privy to many new and innovative products.
The holiday season is just around the corner – are you making your list and checking it twice?
Are you looking for a way to get thousands of repeat impressions for your brand at an inexpensive cost? Consider playing cards. Playing cards are effective as a giveaway because of the tremendous amount of impressions they receive.
As we have stressed time and time again, promotional products are an excellent way to build brand because of the number of impressions they receive. But on some personal items like apparel, the user doesn’t want to feel like a walking billboard for your brand. So how can you give away personal items and still build brand? Tone-on-tone branding can be used to more subtly display your brand on personal items.
We recently attended an industry tradeshow to touch, feel and see some of the old promotional products and learn about a lot of the new promotional products and creative ideas. Every summer we attend this show in Chicago, and, this year we noticed a new trend in industry – a strong emphasis on cost effective promotional products.
Tue, Oct 13, 2009
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