We recently spoke with a Fortune 500 company about helping them source their promotional products for college recruiting. They informed us that they currently work with a marketing agency that controls all promotional products, including those for recruiting. We identified this as a weakness for them because this particular agency is not specialized in college recruiting, nor the branded giveaways for this audience, and, therefore, unable to recommended products with excellent return on investment.
In this scenario, it is best to incorporate the strength and experience of Big Frey with the agency executing the marketing campaign and managing the brand. Such a partnership will give the company the best of both worlds because it will provide a comprehensive approach to their college recruiting efforts.