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How to Build Brand at a Tradeshow

Tue, Jun 16, 2015

Promotional Products

trade1Tradeshows are a great opportunity to build brand and expand you network. There are hundreds of new contacts in the crowd, but you have to be able to catch their interest. Creative promotional products are an integral part of that process.

Top 4 Ways to Attract Traffic at a Tradeshow:

  1. Make sure that your exhibit is engaging – no matter where your booth is located your “picture” needs to attract traffic to even have a shot at potential business.
  2. YOU must be engaging and be ready to lure new and existing customers with a smile and an interesting conversation starter.
  3. KNOW your elevator pitch – your lively 30 second pitch about your company or service upon introduction.
  4. TRADESHOW GIVEAWAY – give an interesting promotional product that they will keep (not give to their friend, spouse or child) and remember the positive meeting and you.

Promotional Products Attract Them To Your Booth!

At a recent tradeshow where we exhibited, one of the conference speakers had visited our booth where we were giving away text message translator cards. He was so “wowed” by the product that he mentioned it in his speech. Following that speech, traffic to our booth was overwhelming! We were able to create many new opportunities for our business and build brand at the same time.

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