I’d like to take this moment to share exciting news in my life, the launch of the new Big Frey website, including our blog series.
WHY is this so exciting?
www.BigFrey.com has been transformed from an online catalogue to a dynamic marketing resource center.
HOW have we done this?
While it is true that we are a promotional product and gift company and our ultimate goal is to sell product – we are not going to kid you – there is so much more to choosing a promotional product than what catches your eye. There are so many different variables a person must consider when building a brand and maintaining that brand – just think of the Nike swoosh, the Golden Arches or the Obama O. So, it is here that we are going to discuss MORE than just the number of colors that can be imprinted onto one side of a USB Memory Stick!
WHAT can you expect?
Our initial blog series will focus on brand building. We will also share a lot of marketing scenarios, including yours, and industry case studies. There will be easy takeaways, which can be immediately implemented to help you build your brand. We will talk about return on investment, consistency, and sourcing creative products with real “staying power”. And, we will provide statistics to support our thoughts, for example, according to Nielsen Media data, the average cost-per-impression (CPI) of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media – a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005.
To us, it does not matter if you need our branding help and expertise for marketing, recruiting, training, sales, event planning or family reunion extravaganza, you will greatly benefit from this dialogue. And, to make the dialogue even better, we invite you, and challenge you, to send us your feedback, comments and stories – stories that we will publically share that might make you smile, LOL or, perhaps, cringe!
We look forward to bringing you many moments that will greatly affect your life. Have a great week!