Hats aren’t often thought of as promotional products, but they can be used to build brand very effectively. It is hard to even think of a hat that doesn’t feature some kind of brand or logo on the front. Having your brand on a piece of apparel that someone can wear everyday is extremely valuable.
We have found that clients like buying hats for many reasons, including:
1. They can increase brand exposure;
2. They can produce hundreds of impressions per day;
3. They have stickiness because they are rarely thrown away (often, they are put on the hat rack and scream in their own special way, “Pick me! Pick me!” each and every sunny day);
4. They can be considerably less expensive than other products.
There are many apparel items to use as promotional items and clearly hats are one of the most powerful items because they offers terrific brand exposure at a very affordable cost per impression.