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Building Brand Using Promotional Hats and Caps

Mon, Jul 27, 2009

Promotional Products

capHats aren’t often thought of as promotional products, but they can be used to build brand very effectively. It is hard to even think of a hat that doesn’t feature some kind of brand or logo on the front. Having your brand on a piece of apparel that someone can wear everyday is extremely valuable.

We have found that clients like buying hats for many reasons, including:

1. They can increase brand exposure;

2. They can produce hundreds of impressions per day;

3. They have stickiness because they are rarely thrown away (often, they are put on the hat rack and scream in their own special way, “Pick me! Pick me!” each and every sunny day);

4. They can be considerably less expensive than other products.

Recently, Todd Nilson with GoIndigo used hats as an effective thank you gift for their Milwaukee Job Camp. Golndigo gave these hats to the attendees of the camp with huge success!

There are many apparel items to use as promotional items and clearly hats are one of the most powerful items because they offers terrific brand exposure at a very affordable cost per impression.

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9 Responses to “Building Brand Using Promotional Hats and Caps”

  1. Jayne Says:

    Travel mugs are a great way to get the word out about a company, because they are something everyone uses!

  2. Brian Ouellette Says:

    For some odd reason, we find Shoewallets to be another solid option!!!:)

  3. Todd Nilson Says:

    As Seth said, the hats turned out even better than I expected. Vibrant colors, durable design. They were a big hit with my team for the second Milwaukee Jobcamp. Thanks Seth!

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